Today, we're going to talk about the entrepreneur's 4 primary focus areas. Most entrepreneurs are really focused on 4 things, and if they can do these things and constantly improve them, life gets better, and if they can't, it doesn't.
There's an acronym I want to use for this: LIFE.
Lifestyle
Most entrepreneurs are looking for a certain lifestyle. They were working for somebody else before, and they said, “I want to have control over my lifestyle, my time freedom, be able to come and go when I please, and I actually want to be able to afford a certain level of lifestyle with regards to making more money, being able to afford nicer things, afford more freedom, travel, and so on.” Most people don’t feel they can get this as an employee.
Income
Entrepreneurs are usually looking for more income. Whatever they were doing before, they probably thought they could make more money as an entrepreneur. They want...